Aurora CBD is a fictional company and product. This client reached out to me and requested I create the logo, branding and package design for this product to be used in a spec commercial they are creating.

The inspiration behind the design came from Sleeping Beauty, Dr. Seuss, while having a vintage 70s feel. The goal was to convey the impression of whimsical, ethereal and retro in the design and packaging. The shape surrounding the logo was inspired by the thimble in Sleeping Beauty that she pricks her finger on. The hemp leaf above the brand name was inspired by the illustration style of The Lorax, the color scheme and design seen on the packaging was inspired from the 70s.

I created a custom font for this brand the convey the ethereal and retro feel the client was wanting.